Mad Creative
Agency website
MCA was updating their branding/website and needed me to help design and decorate the site with some new illustrations and animations to help guide and support the user when navigating through the new website.
The direction for the update of the site began with some basic wireframes and lo-fi layouts which we then rolled into some mid to hi-fi designs. Once we had a strong framework for the experience of the site, I began incorporating this hand drawn, illustrative style to help bring some life and emotion to the overall look and feel.
TYPE
Design/Motion
DESIGN/ART DIRECTION
Jared Boyle
CREATIVE DIRECTOR
Cole Stott
Development
Branding
Research + Strategy
Experiential
UI / UX
Hover Interactions
Idea
Development
Scale
Traction
Data Visualization
55% of first impressions are purely visual. So yeah, make it look good.
94% of complaints come down to design. It’s not the copy. It’s vibes.
70% of businesses lose money on bad UX. Let that sink in.
0.5 sec. That’s the time you’ve got to impress. That’s faster than a scroll.
Website Hero Motion Graphic
Storyboards
Lo-Fi Wireframes
